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Free is cool.
After a hundred years of free concerts in central Virginia, the Charlottesville Band thought it was time to make sure everybody was hearing from them. After a refresh of the name and logo (hey, it had been a century) and an awareness campaign, a broader audience was reached - and whether driving with new bumper sticker or drinking their '22 wine, the band was suddenly everywhere their audience was. The campaign with new logo and a renewed public presence made way for a well-funded community outreach. The Band soon found they could fill every venue and make sure that the quality of life in Charlottesville was never compromised by a lack of free music for all.
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