SIGORA SOLAR

The Sun won't quit.

 

These irreverent spots for Sigora Solar tap into the solar power of our tireless sun, who travels 93 million miles to be everywhere we need him. The campaign was built on a core truth: The sun is the center of our world - and our solar system - making life possible. So why fight it? Use it. Even if it's a little overwhelming at first, it's a pretty good trade-off having the most powerful force in our solar system on call 24/7. (Enjoy the extra spot on the primal fear of power bills.)